When I have time, I go through the list of followers to see if there are new blogs that catch my interest. There is always an influx around this time of year – resolutions are in play and people have a little extra time on their hands. On a side note, I have always loathed the word “Follower”. It sounds like one is starting a cult. If I were to start a cult, it would be one where no one is allowed to make eye contact or conversation, hugs would be banned, and every book would be THE sacred book. Apparently my cult is a library. But that is neither here nor there. At least once a year, I like to do my version of a blogging advice post. So here it is for 2019:
There is no one-size-fits-all blogging advice. Have at it. Have fun. The End.
Just in case you were reading this post for ideas, I can only share what has worked for me, where I find value, and what my own resolutions are in terms of blogging. I’m soon entering my 8th year of blogging, which in digital terms makes me an old-timer. I’m just about to cross the threshold of 19K subscribers and while I recognize the imprecision of that stat, it’s still an indicator that I’ve attracted a little attention. Even if it’s only a cabal of spam bots.
The About Page
Here’s what happens to me frequently. I see someone has followed the blog, I click on the link and it takes me to a template. I’m a little disappointed. I’m always interested in what people are writing and what they are about. But I get nothing.
If you really want to get things going, have that About page done. I know it’s tough. I’ve seen all varieties of About pages: the third person authorial page, lengthy explanations that gave my scrolling finger a cramp, the dating page (my likes are long walks down the hallway and pistachio-colored slippers), the abrupt “I write for me” scoff, and sometimes, awkwardly, pages that make me wonder if I should comment with a suicide hotline number. I go to the About page to find out what kind of writer you are, what topics you might be writing about, and if you care about your reader.
Caring about the Reader
Caring about the reader is considered a no-no for those writers who truck along on faerie dust and high-minded art mantras. I care about my reader in that I want to do my best work. I want my writing to be relatable and just smart enough so that the reader comes away with something to ponder. I care about my reader by using proper grammar – checking spellings and punctuation. I care about my reader by not spraying universal certainty and opinions. I recognize that my own shit is my own shit and may not apply to anyone else. I care about my reader, because those are the writers I want to read.
Tagging and Other Etymological Plot Points
I originally wrote this section title as Tagging and Other Mumbo-Jumbo. Then I thought, where does the phrase “mumbo-jumbo” come from? From a language perspective, I began to wonder if it were another one of those racist phrases that came into popular use and that I needed to check. I did – and white people were at it again. It can be tracked back to 1738 when a European went to Africa and mispronounced and mischaracterized an African god and tribal language. A century later, it came to mean nonsense words. The linguist in me is both irritated and embarrassed.
The point of that little story is that blogging can be a learning experience. I don’t think that I’d have kept at it this long, if I didn’t learn something each and every time I wrote a post. There is some learning that is very useful up front. Learn how to write tags, how to add links, and how to link your Gravatar to your blog (so your comments are linked to your blog). These things will help your traffic right out of the gate. WordPress has a fairly good reference forum, but a simple search will dig up a lot of people who have written posts and even made videos explaining how to do those things. It’s a good investment of time.
Blogging as a Gateway Drug
One of my own intentions for 2019, is to write more frequently. I fell down the rabbit hole of comparison when I read about one blogger celebrating her 500th post in under two years. This post is my 471st post – in 7 years. Once I stopped hand-wringing over that, I reminded myself that we have to work at whatever pace we’re comfortable with – and for me, it’s simply a slower pace.
What is different in 2019, is that I’ll be learning how to be a working writer with a schedule, deadlines, and actual submissions. So I’m going to up my game on social media as well – posting more frequently with potentially shorter pieces. It’s an experiment on my part – to balance between social media and offline writing that I’m submitting for publication consideration.
People blog for a lot of reasons. And those reasons can change over time. I started off just because I wanted to get over my fear of writing publicly. Then it was about the habit of writing. Now that I’ve fairly mastered both of those things, my next phase is learning how to keep doing this thing I like doing, while taking my work commitment to the next level. For you, it might forever and always be about wanting to get your thoughts out, or a lure for your YouTube channel, or just a connection to the world. And that’s just fine.